KeapHope collective produced a short video – a dope ride with some sweet Nooka gear through New York City. They captured the true essence of the Nooka Strip (belt), the versatility of it, the ability to add appeal to any outfit as well as the unique mechanisms that reinvented an everyday item by improving functionality. Created and Directed by Dan Dealy, Gustavo Roman and Jamie Falkowski. Editing courtesy of Gustavo Roman. Featuring Tyga’s “Turn the Night On”.